Illustrative image of three women speaking on a professionally styled event panel

Studio IX Collective

On Tour.

Your event. Her stage.

Bring Studio IX Collective to your next event. We curate and produce experiences that connect women leading sport with the girls imagining their place in it.

See her.Back her.Become her.

The Concept

A ready-to-bring experience. Curated for your audience.

We work alongside you to build a program that belongs inside your event — adapting the content, talent, activities and physical setup to your sport, audience, venue and objectives.

01

The Stage

Conversations, interviews and storytelling.

02

The Experience

Participation, discovery and brand activations.

03

The Next Generation

Youth programming, learning and connection.

Choose Your Format

Three ways to go on tour.

01 · Focused session

The Spotlight

A focused addition to an existing program.

Possible elements

  • A curated panel, interview or workshop
  • Speaker and moderator coordination
  • A complementary youth or audience activity
  • Agreed branding and content capture
Discuss Spotlight

02 · Half-day experience

The Pop-Up

A dedicated half-day Studio IX experience.

Possible elements

  • A curated stage program
  • Youth workshops or sports activities
  • Brand discovery and hospitality
  • A branded lounge or activation area
  • Event management and content capture
Discuss Pop-Up

03 · Full or multi-day

The Takeover

An immersive full-day or multi-day experience.

Possible elements

  • Multiple programming sessions
  • A dedicated Studio IX environment
  • Athlete, creator and industry conversations
  • Youth and family programming
  • Multiple partner activations
  • Production coordination and event delivery
  • An agreed content and reporting package
Discuss Takeover

Every format is tailored. Final inclusions depend on the agreed brief, venue, budget and talent availability.

Built Around Your Event

Any sport. Any stage.

Examples of what can be curated — not confirmed programming or appearances. Imagery combines past Studio IX Collective storytelling with supplied tennis and softball photography.

Motorsports

Women in racing, career pathways, STEM activities and reaction challenges.

Football

Women shaping the game, flag football experiences, leadership and game-week culture.

Golf

Women in golf, introductory skills, putting challenges and industry conversations.

Basketball

Athlete stories, sports careers, skills challenges and player style.

Soccer

Women across the game, participation, skills activities and global sporting culture.

Rodeo

Legacy conversations, Western fashion, youth voices and interactive experiences.

Tennis

Women on and off the court, introductory racket skills, rally challenges and athlete conversations.

Softball / Baseball

Women shaping the diamond, throwing and fielding activities, teamwork and pathways into the game.

Conferences & Brand Events

Women in leadership, innovation, creator conversations and career discovery.

What We Handle

Turnkey, end to end.

Your existing venue, AV and production resources can be built into the scope — or we can arrange additional services where needed.

  • Creative concept and program development
  • Talent sourcing and coordination
  • Youth programming design
  • Brand activation development
  • Event styling and branded environments
  • Production planning and vendor coordination
  • Run of show and on-site management
  • Agreed photography, video and reporting

A Sample Guest Journey

One afternoon. Five moments.

Illustrative experience

  1. Arrive and explore

    Guests step into a styled Studio IX space within the host event.

  2. Hear from a trailblazer

    A curated conversation with a woman shaping the sport.

  3. Join a hands-on activity

    Age-appropriate skills, STEM or creative challenges.

  4. Discover a partner brand

    Meaningful, participatory brand moments.

  5. Connect and capture the moment

    Meet, share and take the story home.

Why Bring Studio IX to Your Event?

More reasons to show up and stay.

01

Add relevant programming for women and youth

02

Give sponsors meaningful ways to participate

03

Connect established voices with emerging talent

04

Create reasons for guests to participate and stay engaged

05

Generate content around the experience

06

Extend an event's community-building opportunities

The Platform Behind the Experience

Studio IX Collective is a collaboration between USA TODAY Studio IX, Osprey Collective and SEICON — a national platform celebrating the women changing sport and making space for the girls coming next.

See her. Back her. Become her.

Media deliverables are scoped separately. Booking On Tour does not include editorial coverage, distribution or publication unless specifically agreed.

How It Works

From brief to booked.

  1. STEP 01

    Brief

    Tell us about your event, audience, venue and goals.

  2. STEP 02

    Curate

    We propose the format, programming, talent approach and activation mix.

  3. STEP 03

    Plan

    We agree scope, responsibilities, production requirements and investment.

  4. STEP 04

    Deliver

    Our team coordinates and delivers the agreed experience.

Build Your Pop-Up

Make space for the women leading—and the girls coming next.

Tell us about your event. Youth-related enquiries should come from an adult organiser, parent, guardian or educator — please don't share children's personal information.